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The answer may not be yes. Ask yourself some basic questions. If the answers reaffirm your belief that you should be on the Internet, we will be delighted to help you!
1. Is your target audience going to see your website? We once turned down a project that would have been both high profile and high profit - the client wanted a cutting edge site with bandwidth-intensive plug-ins. The problem was that the target audience lived in rural communities with limited resources. The client was so focused on impressing colleagues that he disregarded the fact that his target audience was barely online, nevermind using the new, highspeed PCs that would be needed to view the site properly. We said so, he insisted, he went elsewhere. He paid too much for a site that was completely inappropriate and is no longer online. 2. What is the purpose of your website? Is it sales or marketing? Selling on the Internet is a hot topic right now, but there are aspects (and expenses) of e-commerce that you need to be aware of - secure server transactions, credit card processing, online catalogs, shopping carts. A site to promote your firm may not have the technical complications, but it still requires good design work, cross-platform compatability and solid html. 3. Is your website going to be maintained? One of the biggest problems with websites is the maintenance. If the site never changes, why would someone keep coming back? You are going to need to make a committment to a website just as you do with other aspects of your business. Obviously, we can maintain the site on a regular schedule for you, but we will still need your input to keep the site fresh and topical. As an alternative, we can also train a member of your staff to handle some of the updates. |